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GET PEOPLE TO DRINK. AND DRIVE SALES.

  • CREDITS
  • Copywriter: Daniel Headey
  • Art Director: Mike Middleton
  • Agency: Team Saatchi

BOMBARDIER

Before craft ale, there was a craft bitter. Here was a challenger brand from Charles Wells with small budgets, where the pint had to be big. So, we created a witty tone that 'pint porn' campaigns rarely have. Cue 'Englishness' and a well-loved endline. (Until Rik Mayall came along).

  • Sales up 52%
  • Average growth year on year 23%
  • 'Drink of England' ran for 9 years

Happy St. George's Day