GET PEOPLE TO DRINK. AND DRIVE SALES.
- Copywriter: Daniel Headey
- Art Director: Mike Middleton
- Agency: Team Saatchi
Before craft ale, there was a craft bitter. Here was a challenger brand from Charles Wells with small budgets, where the pint had to be big. So, we created a witty tone that 'pint porn' campaigns rarely have. Cue 'Englishness' and a well-loved endline. (Until Rik Mayall came along).
- Sales up 52%
- Average growth year on year 23%
- 'Drink of England' ran for 9 years
Happy St. George's Day