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MAKING BEER GARDENS BETTER OVERNIGHT

  • CREDITS
  • Creative Directors: Daniel Headey & Clare D'Andrea
  • Agency: Elvis

Magners

Magners Cider is made in the dark to achieve its distinctive taste. For this activation campaign, this premise was taken through the line into experiential. We launched a nationwide search for the worst beer gardens. Publicans who dared enter, were placed into a draw to win a beer garden makeover. Winners saw this happen overnight so it was true to the made in the dark thought. And the sun rose on the world's first Cider Garden.

  • Footfall increased
  • Permanent branding achieved
  • Trade relationship enhanced
  • Cannes Nomination - Experiential