MAKING BEER GARDENS BETTER OVERNIGHT
- Creative Directors: Daniel Headey & Clare D'Andrea
- Agency: Elvis
Magners Cider is made in the dark to achieve its distinctive taste. For this activation campaign, this premise was taken through the line into experiential. We launched a nationwide search for the worst beer gardens. Publicans who dared enter, were placed into a draw to win a beer garden makeover. Winners saw this happen overnight so it was true to the made in the dark thought. And the sun rose on the world's first Cider Garden.
- Footfall increased
- Permanent branding achieved
- Trade relationship enhanced
- Cannes Nomination - Experiential