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HIGHLIGHT A CHALLENGER BRAND'S TOP OF THE CLASS TECH

  • CREDITS
  • Creative Direction: Daniel Headey & Clare D'Andrea
  • Copywriting: Daniel Headey
  • Animation: Layla Atkinson @ Trunk
  • Design: Mark Gardner (The Watford Fonz)
  • Agency: Homebrew

RIGHTMOVE - SCHOOL CHECKER

We had to make parents aware of Rightmove's widget in a charming, memorable way. It worked. Customer subscriptions were up 5%. In contrast, competitor Zoopla outspent Rightmove 3:1 but their subscriptions fell by 11%. That's an A+ if you ask me.

  • Traffic grew 19% year on year
  • 'Find your happy' repositioning created £2bn in shareholder value
  • Subscriptions up 5%