Samsung called us for An Award Winning engagement platform. We answered.
- Credits
- Agency: IRIS
- Creative Director / Copywriter: Daniel Headey
Samsung - Backstage
Fully responsive e-learning site across web and app. Designed to provide all Samsung trade staff with a fully immersive, always-on learning experience. Communications, competitions and incentives were supported with social activity, email, SMS and push notifications. That was a lot of copy I had to write and oversee. (Drum Content Awards winner.)
- 42% uplift in users
- 181% more courses completed within first month of launch
- 10,067 new registrations in the first three months
- 5338 courses completed in the first three months
