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LETTING PEOPLE KNOW TELETEXT HOLIDAYS HAS RETURNED

  • CREDITS
  • Senior Copywriter: Daniel Headey
  • Art Director: Clare D'Andrea
  • Creative Director: DBT
  • Agency: MCBD/ELVIS

TELETEXT - BOOK A MEMORY

Elvis had Virgin Holidays, so this was a conflicting brand situation. We (quietly) won the pitch and worked well with MCBD and Danny Brooke-Taylor. The main film was crowdsourced - with footage from friends and people in the agency. Some of the stills were developed the same way. Simple idea about memories, made with memories. Social competition element too.

  • Booking targets surpassed by 31%