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GETTING GYM BUNNIES TO LIFT HOLIDAY SALES

  • Credits
  • Copywriter: Daniel Headey
  • Art Director: Clare D'Andrea
  • Director: 3AM Films
  • Agency: ELVIS

VIRGIN ACTIVE / HOLIDAYS

Virgin Active members are eligible for a discount on Virgin Holidays. They came to us only wanting a poster to advertise this fact. I was adamant that we should do more, so Clare and I pushed for extra budget and wrote (and choreographed) cheesy YouTube aerobics classes that blew them away. These ran in gyms and on social.

  • 284 more passengers within first 3 months
  • £455,000 spent on holidays by Virgin Active Members